How does the Maximize Conversions bidding strategy work?

  • It uses machine learning to capture as many conversions as possible within a daily budget.
  • It aims to achieve an average return on ad spend (ROAS) equal to a desired target.
  • It automatically limits conversions that don’t align with a desired bidding strategy.
  • It’s the safest bidding strategy for all business types to optimize their bidding.
Google Ads - Measurement Certification Exam Answers

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