Match each statement about machine learning with the related beneﬁt of Google App campaigns.
1. Machine learning processes massive amounts of data, to deliver the most eﬀective message to the right user at the right time.
2. The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
3. Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users.
• Relevance (1)
• Reach (3)
• Simplicity (2)