Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
- Connect to API
- Write an ad script
- Create a persona
- Draft a hypothesis
- Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
- The YouTube masthead is effective for advertisers with which goal? (Duplicate 1)