Top 5 Effective Tips for Boosting Your CTR

CTR rate is one of the most talked-about topics amongst people who even know just a thing or two about online marketing. Low CTR troubles all those online bidders who have lack of experience in CPC marketing. It is crucial to realize that one shouldn’t just go on a bidding spree and spend money on CPC without having an insight into what it is all about, or else low CTR and at times, almost zero CTR can break their banks without fetching anything fruitful. Let us take a quick look at 5 effective strategies that can help you boost your CTR optimization efforts.

1. Great Content = High Conversion Rate!–Like AJ writes on his blog about Epic content and how it can increase your CTR – if you think that as you are spending money to draw traffic to your website you don’t need work hard on its content, then you couldn’t be further from the truth. It is a proven fact that only if you have compelling content, which doesn’t have blatant sales pitches and poor quality thin marketing content, you can expect higher conversion. Without this, you can spend all the money you want, but your CTR will continue to get only worse. You should know that good content also allows AdSense to make better placement of the ads.

2. Using the Most Appropriate Ad Block – This is very important, especially if you have a website, which is quite flashy, and you want to place the code at the center of it. Consider wrapping your code with its own dedicated div class and then go for CSS styling with the background. This would yield awesome results with those 728 x 90 banner adverts as you normally want to place them in the center somewhere.

3. Optimizing Ad Size and Placement – You don’t want to have the ads placed where people can’t see them. That being said a lot also depends on what kind of website you have. So, you should be testing different combinations, placements, and positions of the ads and keep a track of the results you get from each change that you make. Placing them at the random positions will cut down your CTR so give it a good thought before making the final placements. Size also matters and it will go hand-in-hand with the placement of your ads.

4. Designing a Website around AdSense Ads – Many web designers and webmasters don’t believe in this as they think the website they develop should have more visual appeal and should be interactive and intriguing, rather than a website that blends will with ads. This is true in cases where you develop a website for non-monetizing reasons like personal blogs, corporate websites etc. But if you plan to monetize from your blog or website with Adsense, designing it around different AdSense ads is one of the smartest moves you can make. This will go a long way in increasing your click-through rate. You can have a great design and compelling content but if the website doesn’t allow proper placement of ads then you can’t really expect good CTR from it.

5. Get Rid of Junk Ads – If you already have a website with many pages that are filled with non-converting unwanted ads, consider getting them removed at the earliest. Take help of Google Analytics and get the stats you want to make sure your clicks are not wasted on junk ads that don’t serve you any purpose.