True or false? You should customize an email template every time you send it out.

• True. Personalization tokens are just placeholders that need to be manually replaced.
• True. The template is a starting point, but every email you send should be customized for the contact you’re sending it to.
• False. The point of email templates is to save you the trouble of customizing individual emails.
• False. Some emails might need additional customization, but a good template can be sent “as is” in most cases.