What’s an example of an omnichannel goal?

• Wanting to double in-store sales by Q4
Promoting a 20% off discount for shoppers who buy online and pick up in-store
• Wanting to increase online sales by driving consumers to the website to make a purchase
• Raising awareness about a new soft drink flavor across Google platforms
OR
• A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
• The store marketing team at a large pet company wants to double only in-store sales by Q4.
• A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

 

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