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Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
Default content should be optimized for which group above all?
You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?
Which is NOT a way to ensure that the results from usability testing are consistently reliable?
What kind of users do you want to recruit for usability testing?

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