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A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
Why do search ad extensions matter?
If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?
Which of the following can be customized with audience signals to make Search campaigns more efficient?
Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

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