Which of the following statements about ABM is NOT true?

  • It is a growth strategy in which marketing and sales work together to create personalized buying experiences
  • If prospects are focused on selling high value B2B products or services to a finite number of good-fit buyers, they should consider an ABM strategy
  • If prospects are focused on selling B2C products with single-person buying committees, they should consider an ABM strategy
  • In recent years, more and more B2B companies have moved towards adopting ABM
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