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Campaign Manager 360 Certification 

You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory. If they want to see purchases across both platforms, which report should you run?

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  • Cross-device conversions report
  • Path to Conversion Report
  • Reach report
  • Multi-device Report
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You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?

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Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?

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You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?

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