Google Ads Search Certification Archives - Page 3 of 24

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

January 28, 2023 Roger Johnson 0 Comments

Industry data Campaign settings User generated scenarios Company sales figures Account executives Or Industry data Account executives User generated scenarios

Google Ads Search Certification

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

Why is optimizing your ad rotation when setting up your ads recommended?

A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night. Which setting could help the owners achieve these goals?

A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.”” How will the company benefit from using broad match for its campaign?

Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?