An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.”” How will the company benefit from using broad match for its campaign?
- The campaign will reach more users by serving new, relevant queries.
- Broad match automatically includes negative keywords.
- The ad will only appear in searches for the exact keywords.
- The owners will have manual control over each of their keywords.