A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

  • People to whom the company has previously advertised via traditional media channels
  • People who have heard of the company but have never visited the company’s website
  • People who previously purchased from a competitor’s website
  • People who previously purchased a large quantity of the website’s products
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