Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?
- Target impression share
- Maximize Clicks
- Maximize Conversions
- Target return on ad spend (tROAS)
- A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?
- An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.”” How will the company benefit from using broad match for its campaign?