Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

  1. He hasn’t supplied a link for the ad.
  2. He has too much information listed in his ad extensions.
  3. Users may be misspelling his keywords.
  4. His bid for the ad is too low.
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