Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

  • Easily prioritize across the different optimization opportunities
  • Receive tailor-made auction insights
  • Receive information on general trends
  • Receive daily updates on average position

OR

  • Apply recommendations across multiple layers of his advertising strategy
  • Receive information on general trends
  • Make use of the expanded daily update frequency
  • Stay focused on certain keywords
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