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HubSpot Inbound Marketing Optimization 

Why would a user be bucketed under Direct traffic in HubSpot? Select all that apply.

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  • The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.​
  • The visitor came from TikTok or Instagram, and HubSpot cannot currently parse traffic from these sites.
  • ​​​A contact submitted a HubSpot form on a page without the ​​HubSpot tracking code​.
  • ​The visitor did not fill out a form on your website.
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