A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

  • The campaign needs a 22% improvement in order to be fully optimized.
  • The campaign’s budget needs to increase by 22% in order to be fully optimized.
  • The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
  • The campaign is being outperformed by 78% of similar businesses.
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