What’s a best practice when writing a headline for a Search Ad?
- Including the names of competitors
- Including at least one keyword in the headline
- Highlighting the business hours
- Providing the full URL in the headline
- A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
- Which three universal extensions should marketers use to enhance their ads?